Having a sense of humor, and natural ability to reach the hearts of the people through their stomachs, is like a gift from the personality gods. Using it to go “viral” is one of the quickest ways to build a Book lucrative brand.
“Do you need a hug?” asks Tabitha at the start of one of her TikTok videos. “Well, sometimes potato wedges make you feel like they hugging you, at least that’s how I feel. Let’s make some,” she says.
Tabitha Brown, an actress and self-described vegan influencer,went viral after posting her review of a deli sandwich called the TTLA – which stands for “tempeh bacon, tomato, lettuce, and avocado” – and became a brand ambassador for Whole Foods and Field Roast. Mrs. Brown’s influence didn’t stop there. In March, she joined the TikTok world at the urging of her 18-year-old daughter and has since amassed over 2 million followers with only 116 videos!
The North Carolina native’s Southern drawl is unmistakable, and her smile genuine as she prepares to whip up a rather delicious version of potato wedges. Brown has been sharing her favorite vegan recipes on Facebook, TikTok, and Youtube and was tapped by the Ellen Digital Network to head up a new web show called All Love. Mrs. Brown’s pure delight in cooking has added her to the list of Black women entrepreneurs to garner partnerships with major brands in just a short amount of time.
Tabitha has made multiple TV and film appearances such as The Ellen Degeneres Show, NBC’s Will & Grace, Bounce TV’s Family Time & Stone Cold Christmas, and Freeform’s Switched at Birth. Tabitha travels across the country to share her story of how going plant-based saved her life. While she enjoys her newfound fame, her greatest joy is sharing love and light to those around her and helping others see the world and food differently. Her prayer is that God continues to use her to help people around the world.