Arisha Smith- an innovator in advertising technology mom, wife, and tech mogul is showing us that Black Women Mean Business. She is one of the first Black women to work in the advertising technology space for multicultural audiences and crafted the first million-dollar online advertising program for the Tom Joyner Morning Show, which subsequently became Interactive One. Arisha is
Mrs. Smith is a Managing Partner of Idyllic Interactive, a group that helps organizations achieve success through guiding innovation in digital solutions and spearheading data-driven decisions. She has partnered up with fellow tech maven Angela Benton as the Chief Revenue Officer of Streamlytics. Arisha’s role in the company makes her responsible for aligning sales, marketing, product, and engineering.
This data-driven platform allows consumers to get access to and understand the value of their own data and profit from it. Their data points focus on the streaming account used to interact with media versus the device in which the media is displayed.
Streamlytics is currently raising capital via StartEngine and amassed almost $250,000 from 790 investors within days of launching. Within the first 24 hours of being released to the public, they reached their original goal of $10,000. If you are looking to invest, you can visit their page on Start Engine.
Arisha has worked with major brands and businesses in the retail, government, entertainment, non-profit, and technology sectors. In addition to owning multiple businesses, Arisha has a beautiful family that she shares with us on her Instagram. She remains engaged and actively participates in their PTA boards, communications committees and is a “room mother.” She is a shining example of how you can have it all.