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Business

THE 9-5 aka Side hustle

What’s the number one reason most people get a side hustle? To earn money… right? A side-hustle is any type of employment undertaken in addition to your primary means of making money. In the traditional sense, a side hustle is generally freelance or piecework in nature, providing a supplemental income and something you are passionate about..

We are going to flip that. The job you work in order to make ends meet is the side hustle because it’s just that thing that you do to earn money until your business consistently hits your financial benchmarks. Maybe you hate it, perhaps you tolerate it, or you might even love it.

Either way, please stop hatin’ on your 9-5; it serves a distinct purpose. Furthermore, since you must be there (you need the money, insurance, etc.), why not make the best of it? It has more to offer than you may realize. Consider these three things the next time you feel like grabbing that cute little pen cup that your child made and never returning to your 9-5.

Get your Skills UP

No matter what field you’re working in, you can always learn something that will benefit your business. Even if it’s how not to do things in your business. But, let’s take that one step further. Many organizations offer training outside of your immediate job function, tuition reimbursement, and other personal development opportunities. Sign up for as many as you can, especially if they are on your employer’s time/dime, and your manager is supportive of you taking advantage of them.

I have a friend who used a $2,500 tuition reimbursement to enroll in a course to learn graphic design and how to create basic websites. Less than a year later, she left her 9-5 and started a design firm where she is now making over $150k a year.

Study Managers and Executives

Depending on your position, you may have daily interactions with the executives and other people who make decisions that have a direct impact on the company. Study how they do business and interact with your coworkers, customers, vendors, and peers. Allow them to mentor you from afar or formally if that is something that your employer supports.

The CEO of a company that I worked for really knew how to work a room. He always knew the right things to say, and his delivery was dynamic. He made me want to work for him. I drank all the Kool-Aid and believed in the vision that he outlined for the company. From that day forward, I decided that I wanted to have that kind of impact on people and that no matter what type of business I started, I would learn to really connect with people and make lasting positive impressions.

Watch the Moves the Company is Making

This one can get a little grey ethically, so make sure that you stay on the right side of things (check out the Side Note). However, if you see, the company is focused on a specific trend, consider how that may impact your business.

I noticed my employer shifted their focus from customer service to the customer’s experience. It was no longer about a scripted white-glove, checkbox system when interacting with customers. It was all about creating a custom experience for each customer. I said to myself, if this is important enough that a multi-million dollar company is expending resources (money, human capital, time) on it, then I need to consider how I can incorporate this into my business.

Their changes caused me to change Ellese & Co’s on-boarding process. Before proposing long-term services, we now spend time getting to know what’s essential to our customers by hosting an all-hands (my team and theirs) meeting within the first 30 days of engagement. This seemingly small change has allowed us to tailor our offerings to specifically address our customers’ current and long terms goals rather than just pushing our current offerings and specials on them.

We would love to continue this conversation, join our Facebook Group, Black Women Mean Business.

SIDE NOTE:

When you’re hired, you sign countless documents, most of which you pay little to no attention to. As an entrepreneur, some of the most important documents are those which address non-compete, other employment, and use of company property (which includes the use of their internet that you access every day to check on your business). In many companies, these policies are vague and buried in their employee handbook. Seek them out and get familiar with them. You don’t want to make a stupid mistake that ends up costing you money.

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Ellese & Co
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Ellese & Co is dedicated to the enrichment of Black Women and is defining what it means to be a Black Women in business today and tomorrow. Women turn to us when their heads are filled with great ideas and they are ready to create a competitive edge and grow a thriving business.

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